Loyalty Program Cuba Life José Corado making a Cappuchino at Cuba Life Kaffebar in Kristiansand, Norway.

Thanks to the loyalty program at Cuba Life Kaffebar, Corado is able to serve more customers in less time and encourage his best customers to come back again and again. Plus, he’s able to enjoy an incredibly high conversion rate at a fraction of what similar results would cost with social media advertising.

Loyalty program offers 523% conversion rate for local coffee shop

What if you could make a small investment in your business that resulted in a 523% conversion rate? That’s what happened when Cuba Life Kaffebar in Kristiansand, Norway implemented a very powerful customer loyalty program. The marketing strategy paid off, resulting in more return customers than ever before.

This exclusive coffee club has grown quickly and is incredibly easy to manage and operate, thanks to the loyalty program technology offered by Diller.

To calculate the conversion rate of 523%, we compared the amount of customers to the amount of subsequent visits. In other words, on average each customer who signed up has come back into the shop 5 more times. Thanks to the loyalty program, these customers came back and bought more time and time again.

About Cuba Life Kaffebar

Cuba Life Kaffebar is a specialty coffee shop and Cuban cigars boutique. It is run by José Corado and his family, who handle the product all the way from bean to cup. Located right in the heart of Kristiansand City, it’s a quiet and relaxing place to sip a cup of gourmet coffee and smoke a cigar.

It’s one of the oldest genuine coffee shops in the city and over the years it has gained a great reputation for quality coffee and a friendly, welcoming atmosphere.

The Problem

One of the biggest challenges the management team at Cuba Life Kaffebar faced was understanding the behaviour of their customers while on a limited marketing budget. They were looking for a way to understand the habits and behaviours of their patrons better.

With this information, the team at Cuba Life (led by José) could make improvements to increase the average number of visits and the amount of turnover per customer. They were seeking a solution that not only helps them sell more coffee and cigars – but to create a better experience for everyone who came into their coffee shop.

Although CEO, José Corado, wasn’t actively searching for a solution like Diller, he was immediately intrigued when Diller contacted him.

Diller is a program that makes it easy for any business to create a robust loyalty program. This allows small businesses (such as Cuba Life Kaffebar) to identify and retain their best customers. Investing in a loyalty program over time can result in more positive reviews, increased referrals and more purchases.

One of the biggest challenges the management team at Cuba Life Kaffebar faced was understanding the behaviour of their customers while on a limited marketing budget. They were looking for a way to understand the habits and behaviours of their patrons better.

The Solution

“When Diller contacted me I thought Diller would be a very useful tool for the coffee shop industry,” said Corado, “if you know how to read and understand the data.”

Diller works by inviting customers to become a member of the loyalty program and giving them access to benefits such as stamp cards and electronic coupons.

Corado decided to give it a try at Cuba Life Kaffebar. Diller provided him with a QR reader, which he connected to his computer at the till. He announced the new system with posts on Instagram and Facebook, as well as small brochures and in-person announcements in-store.

The Advantage

523% Conversion Rate
To calculate the conversion rate of 523%, we compared the amount of customers to the amount of subsequent visits. In other words, on average each customer who signed up has come back into the shop 5 more times. Thanks to the loyalty program, these customers came back and bought more time and time again.

Compared to the average results from advertising on social media, this rate is extremely high. According to Adweek, the average conversion rate of social media traffic is a paltry 0.71%. Search engine traffic comes in at 1.95% and email is 3.19%. When it comes to encouraging customers to keep returning, Diller offers the best return on investment.

Loyalty program conversion

Compared to the average results from advertising on social media, this rate is extremely high. According to Adweek, the average conversion rate of social media traffic is a paltry 0.71%. Search engine traffic comes in at 1.95% and email is 3.19%. When it comes to encouraging customers to keep returning, Diller offers the best return on investment.

Faster Service

One of the main practical results Corado experienced was that he was able to serve his customers more quickly.

“We can serve a customer at least one minute faster,” he said, “and that is very useful for rush hours.” (One minute might not seem like a long time, but it can really feel like it when you are on your way to work and you desperately need your caffeine fix.)

Plus, as Corado points out, those minutes really add up during rush hour and can make a big difference in the customer experience.

Not only will customers leave happy because they get their coffee sooner, but the cafe will also be able to serve more customers during busy times (and make more money).

A Feeling of Exclusivity

“I was able to create a “coffee club” for all our customers,” says Corado, “so they can feel that we can give a better and more personalised service to them.”

This feeling of exclusivity is a very powerful marketing tool. By creating this special “club” – Corado is able to make his customers feel like they are members of an important group. They are able to log into their profile so they can view their coupons and special offers.

Being a part of this group and having access to loyalty benefits also gives customers a boost of confidence. This fulfils a need for a sense of belonging – which creates a powerful emotional drive to make a purchase.

It also makes them feel as if they are “missing out” if they don’t take advantage of the offered perks.

Better Access to Customer Data

Corado also notes that Diller allowed him access to more information about his customers, so he could better understand their behaviour.

“Diller gives us a quicker way to identify customer behaviours and also can help us to reach them in a more personal way.” explains Corado.

Diller allows businesses to create segmented lists based on the registered data of their members. That way, businesses can create advertising that is more specific to one certain subset of their customers.

Diller gives us a quicker way to identify customer behaviours and also can help us to reach them in a more personal way, explains Corado.

The Results

Thanks to the loyalty program at Cuba Life Kaffebar, Corado is able to serve more customers in less time and encourage his best customers to come back again and again. Plus, he’s able to enjoy an incredibly high conversion rate at a fraction of what similar results would cost with social media advertising.

Software like Diller is ideal for small to medium businesses (such as restaurants, stores and coffee bars), who want to offer a loyalty program for their customers without a huge marketing budget.

Set up your customer club today!

Contact Us
"Alle mulige tredjepartskanaler blir mindre og mindre effektive, og vi ser at det er nødvendig fremover å eie dialogen med kunder. Jeg er ikke i tvil om at mye av veksten vår skyldes økt lojalitet fra medlemmer."

Kai Gulbrandsen

Adm.dir. i Princess-kjeden

"Kundeklubb-knappen ligger på forsiden i kassen, så alt går automatisk. Medlemmer våre benytter klippekortene og kupongene, fordi det er så enkelt å bruke. Vi ser at vi har høy omsetning på medlemmer."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data er det nye gullet. Det er vesentlig at kjøpsinformasjon og kundedata er fundamentet for alle gode kundedialoger. Å ha kontroll på dette, er etter min mening helt avgjørende."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMP Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."

Bolina

"Annonsering må planlegges 2 uker i forkant, men da kan jo kampanjen være helt irrelevant. Med Diller kan vi derimot snu oss rundt på et blunk! Vi kan legge ut en kampanje over natten, for Diller hjelper oss med å få det ut med én gang. Dette er helt uvurderlig for oss."

Tone Tengesdal Stavnheim

Tengesdal Sport

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"

MARK+BRANDY

"Jeg hadde aldri kjøpt et kassesystem uten mulighet for lojalitetsprogram. For meg var det helt vesentlig at det fulgte et godt lojalitetsprogram med i POS."

Maria Quarnström

Eier, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"

Shine

"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

"Vi er veldig opptatt av kundereisen og har vært på jakt etter et verktøy som kan hjelpe oss med å gi best mulig service til våre kunder. Diller muliggjør dette og er et veldig bra verktøy som er meget godt integrert med Shopify. Vi er helt sikker på at Diller vil bidra til økt kundetilfredsstillelse og kan trygt anbefale Diller. I tillegg til et bra konsept, lever kundeservice opp til sitt eget konsept og gir en strålende veiledning og service."

frimina.com

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"Med en kundeklubb blir vi mye bedre kjent med kundene og kan lage godt materiell og relevant innhold for dem. Dette er veldig viktig. Vi slipper alle mid season-salg og kan heller belønne dem som velger oss over tid."

Tobias Tjørstad

General Manager, Linestore

"Det var både raskt og enkelt å sette opp lojalitetsprogrammet, og Dillers kundeservice-team er fantastisk. Vi ser frem til å få glede av programmet i tiden fremover, slik at vi kan få enda mer lojale og fornøyde kunder!"

Julia Dyblie

Daglig leder, Milla Web

"Vi ser at snittsalget og marginer er høyere til tross for at vi gir en 10% velkomstrabatt. Man tar jo gjerne med seg litt ekstra i handlevognen for å mest mulig ut av rabatten. Målet er at kundeklubben skal være prikken over i’en for kundene våre, slik at de ønsker å fortsette å handle hos oss."

Jon Grøteig Andersen

Markedssjef i PetXL

"Vi ser gode resultater av lojalitetsprogrammet. De umiddelbare tilbakemeldingene kommer fra ansatte i butikk, som merker at det kommer kunder inn i butikkene bare 5-10 minutter etter at vi sender ut en SMS."

Stine Handley

Administrasjonsleder i Fredrik & Louisa

"Man er jo alltid spent før lansering av et nytt system. Det som umiddelbart kom frem da vi gikk over til en digital kundeklubb, var at det ble svært godt mottatt av butikkene, fordi det er så enkelt i bruk."

Lene Sagenes

Markedsansvarlig, Olivenlunden

"Med kundeklubben har vi fått flere faste kunder som handler oftere. Det betyr godt potensial for mersalg av tilleggsprodukter, og dermed høyere omsetning og bedre marginer. Det er vi veldig godt fornøyde med."

Ida Marie Juliussen

Distriktssjef og markedsansvarlig, Funky Frozen Yogurt

"Vi har sett at det ikke bare er rabatter som tiltrekker seg kunder. For eksempel fungerer det bra når vi sender ut SMS om at nye produkter har kommet fra et av merkene våre. Da øker trafikken til butikken, siden medlemmene gjerne får tidlig produktinformasjon."

Martine Remsøy Romøren

Butikksjef, Lively Home på Fornebu og Røa

"Den store fordelen med kundeklubben er at det blir enkelt å kommunisere med kundene. Vi ser uendelige muligheter med dette i fremtiden og ser frem til å bruke det mer."

Anders Johan Braaten

Daglig leder i butikkjeden Buster Hund og Katt

"Jeg søkte rundt på nettet etter leverandører og fant Diller på den måten. De har alt jeg trenger i et lojalitetsprogram, og for meg var det en ekstra fordel at det er et norsk selskap."

Hans Hvinden

Daglig leder, Hageglede.no

"Når kunder handler i butikken, spør vi dem om de vil bli medlemmer og fortelle dem at de får gavesjekker etter et visst forbruk, invitasjoner til arrangementer og andre fordeler. Ingen sier nei!"

Heidi Andersen

Butikksjef, Coco Skien