Hans Hvinden Hageglede Diller General manager Hans Hvinden in Hageglede.no with colleagues Tone Paulsen and Heidi Hetland in the background.
We have had an insane growth in the company, and it has been a lot of fun - and a lot of hard work. The step-by-step model with points in the customer club seems to work well and helps to structure growth. We started the customer club in November 2020, and by May '21 we already have 9,500 members. We are very happy with that.

Hageglede.no – a rapidly growing webstore

Hageglede.no is a Norwegian online store with traditions dating back to 1895 , when it under the name «Brumunddal Frø» was  one of the country’s oldest mail order companies. I 2017 Hageglede.no was re-launched under the leadership of General Manager Hans Hvinden. The Diller crew interviewed Hans to learn about his experiences with the loyalty program they set up in November 2020.

Why did you start with a loyalty program?

“First and foremost, we wanted to have a good relationship with our customers. To succeed, we needed a quality loyalty platform, so that we could have a foundation to become the online store that people want to visit – and return to – when shopping for garden supplies. ”

What made you decide to get started  at the time?

“I found inspiration in other industries and with players that have good loyalty programs, so I thought that Hageglede.no needed something similar to create loyal customers who felt connected to us.”

What kind of results have you seen so far?

“We have had an insane growth in the company, and it has been a lot of fun – and hard work. The step-by-step model with points in the customer club seems to work well and helps to structure growth. We started the loyalty program in November 2020 , and we have already gained 9,500 members by May ’21. We are very pleased with that. ”

Have you got any examples of successful campaigns?

“Yes, our registration setup is very effective. After a few seconds of browsing on our website, a pop-up appears informing you that you get a 10% discount on the first purchase. The customer enters his email address and when checking out at he is asked to check the box for customer club membership to get the discount. ”

It is clear that customers think this is a good deal, when you look at the number of members we have gained in such a short time. Those who do not shop that day will join our email list, and may become members and get the discount in the next round.

“We also see that the SMS campaigns we have run are effective and create increased traffic. I think we can get many benefits from developing the loyalty program going forward, so that the campaigns become even more customized and personal for the individual customer.”

How important is it that Diller is integrated with WooCommerce?

“It would have been completely irrelevant without this integration! Everything we do is built on the principles of automation and integration, in other words that everything should ‘talk to each other’. So this was absolutely essential to our choice of loyalty platform.”

What do you think of the collaboration with Diller?

“Brilliant! We have always had a great dialogue, and I always get quick and good feedback. The web agency EasyWeb has developed our website and online store, and the collaboration also flows very well between us, EasyWeb and Diller.”

How did you hear about Diller?

“I searched around the internet for suppliers and found Diller that way. They have everything we need in a loyalty program, and for me it was an added advantage that it is a Norwegian company.”

What do you see as the key benefits of having a customer club?

“It is to get to know our customers. It is of course also important that we get the GDPR consent in place, so that we communicate in a correct way legally. Now in the beginning, one of the most important things has been to set up a member base where the consent is “We are not doing everything perfectly yet, but we see great potential in the future.”

I also believe that the customer club can help extend the sales season, by informing members about products for both outdoor and indoor gardening in different seasons of the year.

What do your customers say?

“We know that customers are happy with the benefits they receive and that it is easy to be a member. They think it is positive that they find their available bonus coupons at the touch of a button in the shopping cart.”

What do you see ahead?

“We see that there are good opportunities to make the loyalty program even more relevant to the members by making a better segmentation of the membership base. That way, we would get more knowledge about what the customers are interested in and need information about. ”

In general, we want to grow and get many more members. The goal is to have 50,000 members in the customer club. We believe that a good loyalty program is an key to retaining customers over time.

Diller® – the customer club that has everything you need. Easy, intuitive, affordable and profitable.

The Diller® loyalty platform helps small and medium-sized businesses increase their competitiveness by getting customers to shop more, and more often. This saves costs and increases the lifetime value.

Diller® is a smart solution for companies that do not have a large marketing budgets, but still want to increase sales. Marketing is expensive, and a loyalty program offers huge savings because you do not spend precious funds getting new customers into the store and webshop.

With a good loyalty program, you can convert single sales to repeat sales and get much better customer dialogue.

Set up your customer club today!

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"Alle mulige tredjepartskanaler blir mindre og mindre effektive, og vi ser at det er nødvendig fremover å eie dialogen med kunder. Jeg er ikke i tvil om at mye av veksten vår skyldes økt lojalitet fra medlemmer."

Kai Gulbrandsen

Adm.dir. i Princess-kjeden

"Kundeklubb-knappen ligger på forsiden i kassen, så alt går automatisk. Medlemmer våre benytter klippekortene og kupongene, fordi det er så enkelt å bruke. Vi ser at vi har høy omsetning på medlemmer."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data er det nye gullet. Det er vesentlig at kjøpsinformasjon og kundedata er fundamentet for alle gode kundedialoger. Å ha kontroll på dette, er etter min mening helt avgjørende."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMP Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."


"Annonsering må planlegges 2 uker i forkant, men da kan jo kampanjen være helt irrelevant. Med Diller kan vi derimot snu oss rundt på et blunk! Vi kan legge ut en kampanje over natten, for Diller hjelper oss med å få det ut med én gang. Dette er helt uvurderlig for oss."

Tone Tengesdal Stavnheim

Tengesdal Sport

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"


"Jeg hadde aldri kjøpt et kassesystem uten mulighet for lojalitetsprogram. For meg var det helt vesentlig at det fulgte et godt lojalitetsprogram med i POS."

Maria Quarnström

Eier, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"


"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

"Vi er veldig opptatt av kundereisen og har vært på jakt etter et verktøy som kan hjelpe oss med å gi best mulig service til våre kunder. Diller muliggjør dette og er et veldig bra verktøy som er meget godt integrert med Shopify. Vi er helt sikker på at Diller vil bidra til økt kundetilfredsstillelse og kan trygt anbefale Diller. I tillegg til et bra konsept, lever kundeservice opp til sitt eget konsept og gir en strålende veiledning og service."


"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"Med en kundeklubb blir vi mye bedre kjent med kundene og kan lage godt materiell og relevant innhold for dem. Dette er veldig viktig. Vi slipper alle mid season-salg og kan heller belønne dem som velger oss over tid."

Tobias Tjørstad

General Manager, Linestore

"Det var både raskt og enkelt å sette opp lojalitetsprogrammet, og Dillers kundeservice-team er fantastisk. Vi ser frem til å få glede av programmet i tiden fremover, slik at vi kan få enda mer lojale og fornøyde kunder!"

Julia Dyblie

Daglig leder, Milla Web

"Vi ser at snittsalget og marginer er høyere til tross for at vi gir en 10% velkomstrabatt. Man tar jo gjerne med seg litt ekstra i handlevognen for å mest mulig ut av rabatten. Målet er at kundeklubben skal være prikken over i’en for kundene våre, slik at de ønsker å fortsette å handle hos oss."

Jon Grøteig Andersen

Markedssjef i PetXL

"Vi ser gode resultater av lojalitetsprogrammet. De umiddelbare tilbakemeldingene kommer fra ansatte i butikk, som merker at det kommer kunder inn i butikkene bare 5-10 minutter etter at vi sender ut en SMS."

Stine Handley

Administrasjonsleder i Fredrik & Louisa

"Man er jo alltid spent før lansering av et nytt system. Det som umiddelbart kom frem da vi gikk over til en digital kundeklubb, var at det ble svært godt mottatt av butikkene, fordi det er så enkelt i bruk."

Lene Sagenes

Markedsansvarlig, Olivenlunden

"Med kundeklubben har vi fått flere faste kunder som handler oftere. Det betyr godt potensial for mersalg av tilleggsprodukter, og dermed høyere omsetning og bedre marginer. Det er vi veldig godt fornøyde med."

Ida Marie Juliussen

Distriktssjef og markedsansvarlig, Funky Frozen Yogurt

"Vi har sett at det ikke bare er rabatter som tiltrekker seg kunder. For eksempel fungerer det bra når vi sender ut SMS om at nye produkter har kommet fra et av merkene våre. Da øker trafikken til butikken, siden medlemmene gjerne får tidlig produktinformasjon."

Martine Remsøy Romøren

Butikksjef, Lively Home på Fornebu og Røa

"Den store fordelen med kundeklubben er at det blir enkelt å kommunisere med kundene. Vi ser uendelige muligheter med dette i fremtiden og ser frem til å bruke det mer."

Anders Johan Braaten

Daglig leder i butikkjeden Buster Hund og Katt

"Jeg søkte rundt på nettet etter leverandører og fant Diller på den måten. De har alt jeg trenger i et lojalitetsprogram, og for meg var det en ekstra fordel at det er et norsk selskap."

Hans Hvinden

Daglig leder, Hageglede.no

"Når kunder handler i butikken, spør vi dem om de vil bli medlemmer og fortelle dem at de får gavesjekker etter et visst forbruk, invitasjoner til arrangementer og andre fordeler. Ingen sier nei!"

Heidi Andersen

Butikksjef, Coco Skien